employer branding

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Employer Branding is no longer a “nice to have” — it’s a need to have!

As companies pursue digital transformation, there is also a major shift in priorities for these organisations. The focus is no longer just about revenue and the public image of the brand, but on the internal perception of the company by current employees and prospective candidates which is called employer branding. Company culture and cohesion have become extremely important for overall employee retention and happiness. In order to increase their success, as well as its mission and values, it